July 5, 2012
TODAYS PRIMER                             
Peter Schacknow, Senior Producer, CNBC Breaking News Desk
Wall Street 
resumes its holiday-shortened trading week this morning with the S&P 500 and 
the Nasdaq coming off gains in three straight sessions and five of six. The 
recent rise in the major averages has the Dow, the S&P, and the Nasdaq all 
at their highest levels since early May.
It’s a busy day for economic 
numbers as investors go back to work, with no less than three reports on the 
state of the nation’s labor market. At 7:30am ET, we’ll see the Challenger 
report on planned job cuts for June, followed by the ADP report on private 
sector employment at 8:15am ET, and the Labor Department’s weekly look at 
initial jobless claims at 8:30am ET.  Economists think the ADP report will show 
108,000 new private sector jobs in June, compared to 133,000 in May, while 
jobless claims are expected to come in at 385,000 for the week ending June 30, 
down from 386,000 the prior week.
At 10am ET, the Institute For Supply 
Management’s non-manufacturing index should come in at 53.0 for June, according 
to consensus forecasts. That would follow a reading of 53.7 for May.
Also 
out today: the Mortgage Bankers Association’s weekly look at mortgage 
applications at 7am ET, the Energy Department’s assessment of natural gas 
inventories at 10:30am ET, and its report on oil and gasoline inventories at 
11am ET. The reports on mortgage applications and oil and gasoline inventories 
were postponed from their usual Wednesday release by the July 4th 
holiday.
Investors will be paying closer attention than usual to interest 
rate announcements from the Bank of England (7am ET) and the European Central 
Bank (7:45am ET) this morning. The BOE is expected to announce a third round of 
economic stimulus measures, while the ECB is widely forecast to cut its 
benchmark interest rate 25 basis points to 0.75 percent.
Barclays (BCS) 
is once again a stock to watch, as Moody’s cuts its outlook for the bank because 
of the disruption caused by the Libor-fixing scandal. Barclays’ standalone 
financial strength has been lowered to “negative” from “stable”.
Apple 
(AAPL) has suffered a court defeat in a case involving Taiwan’s HTC, with a 
London court ruling that HTC’s devices do not infringe Apple 
patents.
Best Buy (BBY) is said to be testing a new design strategy for 
smaller stores that borrow heavily from the look of Apple’s retail outlets, 
according to the Journal.  
Ad agency stocks like WPP Group (WPPGY), 
Interpublic Group (IPG), Omnicom (OMC) and Monster Worldwide (MWW) might draw 
some interest, after French agency Publicis Groupe announced a deal to buy rival 
BBH and its partly owned Brazilian affiliate for an undisclosed price.
 
 

 
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